What is Cranberry?

Cranberry (Vaccinium species) is a berry that grows on a shrub, mostly grown in the northern regions of the United States, northern Europe and Chile.

What does Cranberry do in the body?

Cranberries contain anthocyanins and cyaniding which give the fruit its colour and have been of interest in research for antioxidant properties. Cranberry and cranberry juice have been traditionally used and digested to support urinary tract health. Cranberries are a source of vitamin C. Vitamin C has many functions in the body, such as increasing the absorption of other nutrients including iron; it aids vitamin E in mopping up free radicals; it may helps ease tiredness and fatigue; protect cells from oxidative stress and aid in the normal functioning of the immune system. Vitamin C may also help with supporting normal psychological function; the normal functioning of the nervous system. It contributes to normal energy yielding metabolism and is required for collagen production of teeth, gums, bones, cartilage, skin and blood vessels.

Why do I need Cranberry?

Cranberries offer a delicious way to consume extra nutrients, as well as helping you on your way to eating a rainbow of fruit and vegetables per day as advised by nutritionists and health professionals. Today’s farming methods leave our soils depleted of nutrients and therefore our food is also lower in nutrition. To make matters worse, our modern lifestyles full of stress, caffeine and sugar, deplete our magnesium stores further. Adding cranberry concentrate to a smoothie, is an easy way to add to its nutrition content, as well as adding a delicious taste. Cranberry is especially high in vitamin C. Taking a food such as cranberry will provide you with vitamin C in its best absorbed form.

How do I take Cranberry?

Cranberries concentrate liquid is available which can be taken directly from the spoon or added into a smoothie. Cranberry capsules and tablets are also available and often come in complexes designed to support urinary health.

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